Exhibitor and Corporate Workshop Information

Thank you for your continued support of APC and the upcoming Live Online Conference, an engaging and dynamic online experience! Virtual exhibits are open to all APC members, whether registered or not for APC 2020 starting on Monday, July 13th. “Visit” their virtual booths by their video-conferencing link especially during the “Exhibitor Showcase” hours from Monday, July 20th through Wednesday, July 22nd. Registered attendees using the meeting app will have more interactive features to connect with Exhibitors.

  • Monday, July 20: 10:00am-11:00am, 1:00pm-2:00pm, 5:00pm-5:30pm (ET)
  • Tuesday, July 21: 10:00am-11:00am, 2:00pm-3:00pm, 5:00pm-5:30pm (ET)
  • Wednesday, July 22: 12:00pm-1:00pm (ET)

APC thanks the following Exhibitors for their support in 2020:

Premium Live Online Booths 

College of American Pathologists (CAP)





Standard Live Online Booths

AAPA Logo Corista Logo Foundation Medicine Logo
Inspirata Purigen Biosystems Visiun


CORPORATE WORKSHOPS: Tuesday, July 21st at 12pm ET | 11am CT | 10am MT | 9am PT

Like Exhibits, these Corporate Workshops are free and accessible for both registered attendees and members of APC!

National Board of Medical Examiners: Medical School Services for Pathology Faculty (C12CW.01) 

  • Marie Maranki, Product Manager for Subject Exams, and Daniel Friedberg, Product Manager for Customized Assessments
  • The purpose of this session is to take an in-depth look at: (1) NBME’s Pathology Basic Science subject examination, a 125-item multiple choice pre-built fixed form exam which provides national normative data that reflects the performance of examinees from medical schools accredited by LCME; and (2) Customized Assessment Services (CAS) enables medical school faculty to build high-quality exams tailored to an institution’s curriculum using NBME’s validated test questions. In addition, the current blueprint for the Pathology Basic Science subject examination will be reviewed, as well as a robust discussion of ways to better align this exam with Pathology curriculum. In the discussion portion of the session, attendees will have the opportunity to ask questions, and inform the future direction of these products to better serve medical educators in Pathology.
  • Submit Questions | View Questions | Link to Live Session

Inspirata: Using Technology to Save Cost and Increase Revenue in Challenging Times (C12CW.02) 

  • Mark Lloyd, PhD, MSM, Executive Vice President and Founder
  • This is not a time of status quo. And we need to adapt to survive. We continue to grapple with the challenges of the COVID-19 world and how to best lead our departments during this crisis. Many are wrestling with operational stresses while our financial pressures are mounting. We analyzed data from our own recent global survey, from published literature and by interviewing hospital leadership, pathology chairs and laboratory directors.We have observed several financial challenges as well as a few opportunities. This workshop will describe how you can reduce specimen transport costs and load balance cases amongst distributed pathology groups. We will present evidence for remote working for frozen section, consensus conference, tumor board and primary diagnosis. We will demonstrate how technology can virtualize our faculty and extend our network of pathologists to meet the demand of the backlog of elective cases that are now beginning to fill our surgical centers. While technology facilitates these efficiencies, we recognize the need for a creative financial model, closely tied to revenue, that will make these solutions a ‘must have’ for our departments’ bottom line.

Foundation Medicine: Comprehensive Genomic Profiling of Cancer Tissues vs Blood: Are they competitive or complimentary?

  • Registration/resource link coming soon!
  • Jeffrey S. Ross, MD, Jones-Rohner Professor of Pathology and Urology, Upstate Medical University 
  • This workshop will contrast and compare the use of FFPE tissues obtained from surgical pathology biopsies and resections with the use of blood samples to obtain circulating tumor DNA (ctDNA) for the comprehensive genomic profiling (CGP) of DNA and RNA made available for the management of patients with clinically advanced solid tumors and hematologic malignancies. Competing platforms for tissue and blood genomic sequencing will be presented including their strengths and weaknesses. The clinical settings where CGP has been most productive in guiding both targeted and immunotherapy treatment decisions will be contrasted with settings where this approach has, to date, been less helpful. 

Exhibitor Showcase Hours and Program

The APC 2020 Live Online Conference Exhibitor Program allows exhibitor profiles to be accessed by registered attendees from July 19th-22nd through the use of the event's mobile app viewable both on a mobile device and on a web version if viewing on a desktop or laptop computer. Access to attendees is an upgrade to the Standard Booth directory listing and allows exhibit staff to interact with other registered attendees via 1:1 appointment scheduling and chat messaging features within the mobile app. Throughout the conference program and during the beginning of each hourly-scheduled session (will be posted by May 18th), attendees will be encouraged to visit the virtual booth listings that can have a video file of up to 10 minutes (Standard Booth) or 45 minutes (Premium Booth). Additionally, during most of the programmed "Exhibitor Showcase" hours as listed below (all Eastern time zone), Premium Booth exhibitors have ample opportunity to directly interact with attendees by providing a video-conferencing link that would be managed by your exhibitor staff! 

  • Monday, July 20: 10:00am-11:00am, 1:00pm-2:00pm, 5:00pm-5:30pm
  • Tuesday, July 21: 10:00am-11:00am, 2:00pm-3:00pm, 5:00pm-5:30pm
  • Wednesday, July 22: 12:00pm-1:00pm

After the APC 2020 Live Online Conference, digital advertising continues with APC messaging through December 31, 2020 and your virtual presence remains in the mobile app through June 1, 2021!

Exhibitor, Sponsorship, and Advertising Opportunities

  • Standard Live Online Booth: recognition in mobile app directory, webpages, and messaging
  • Access to Attendees: two exhibit staff registrations to interact with attendees through the mobile app features
  • Premium Live Online Booth: all Standard Booth Benefits, PLUS Access to Attendees, plus more, including the ability to list your own video-conferencing link in your profile!
  • A la carte Upgrade Options:
    • Digital Advertising, preview examples in this sample sheet of opportunities.
    • Exclusive Session Sponsorship
    • Corporate Workshop (programmed)
    • Industry Update Webinar (post-APC 2020)
  • For details, download the APC 2020 Live Online Exhibitor Booth Opportunities.

Exhibitor Applications

All exhibitors and sponsors must submit an APC 2020 Live Online Conference exhibitor application. Access the application at: Application period closes on June 30, 2020.


Exhibitors, sponsors, and related inquiries should contact exhibits(at)
Speakers, attendees, and others should contact meetings(at)